MACE Gives Customers a Reason to ‘Smile’ With New €900k Advertising Campaign

Irish convenience retail network MACE will hit the airwaves this week as it unveils its latest multi-platform advertising campaign following a €900,000 investment by its brand owner, BWG Foods. The imaginative campaign, which builds on MACE’s unique brand proposition entitled ‘Going the extra smile’, will be anchored by a colourful and upbeat TV advert which… Continue reading MACE Gives Customers a Reason to ‘Smile’ With New €900k Advertising Campaign

Martin O’Neill and Roy Keane attend SPAR Guild at the Aviva!

Rep of Ireland football manager Martin O’Neill and his assistant Roy Keane were at the SPAR National Retailer Guild at the Aviva Stadium, Dublin, attended by over 400 SPAR retailers from across the country. SPAR and the FAI have forged strong links through working together on the SPAR FAI Primary School 5s Programme, which has… Continue reading Martin O’Neill and Roy Keane attend SPAR Guild at the Aviva!

SPAR invests over €1 million in new SPAR Better Choices Advertising Campaign starring Seamus Coleman and Claudine Keane

Leo Crawford, CEO BWG Group (owners and operators of the SPAR brand in Ireland ) and Willie O’Byrne, Managing Director, BWG Foods with SPAR Better Choices ambassadors Claudine Keane and Seamus Coleman. SPAR has made an investment of over €1 million in a new advertising campaign to showcase its healthy eating initiative, SPAR Better Choices.… Continue reading SPAR invests over €1 million in new SPAR Better Choices Advertising Campaign starring Seamus Coleman and Claudine Keane

BWG Foodservice exhibits at CATEX for first time in 2017

Ricky O’Brien, Commercial Manager, BWG Foodservice, John Moane, Managing Director Wholesale BWG Foods; Jenny Egan, Marketing Manager BWG Foods Wholesale Division and Leo Crawford, CEO BWG Group at Catex 2017 for the launch of The Chef’s Book   Official launch of The Chef’s Book BWG Foodservice is exhibiting at CATEX for the first time this… Continue reading BWG Foodservice exhibits at CATEX for first time in 2017

Irish Hospice Foundation announced as MACE’s New Charity Partner

    Community store network sets fundraising target of €100,000    Partnership kicks off with Halloween fundraising drive The Irish Hospice Foundation was today officially named as MACE’s new charity partner for 2014/2015, in which the retailer has set out to raise €100,000 for the Irish charity. The partnership will focus specifically on fundraising for the… Continue reading Irish Hospice Foundation announced as MACE’s New Charity Partner

Best in Fresh

Congratulations to all our stores who were nominated for Checkout Best in Fresh Awards •             SPAR, Dame Street | Best Convenience Store •             SPAR, Newcastle | Best Fresh Fruit & Veg Offering •             SPAR, Newcastle | Best Forecourt Store •             SPAR Express, Junction 14 | Best Food To Go •             XL Mighty Mols, Mountrath |… Continue reading Best in Fresh

BWG Foods Trade Show 2015

BWG Foods annual Trade Show is the biggest event in the calendar of the SPAR, SPAR Express and EUROSPAR brands. The Trade Show sees Dublin’s Convention Centre transformed into a vast marketplace providing the perfect platform for retailers and suppliers to meet and do business. In what was a milestone fifth year for the BWG… Continue reading BWG Foods Trade Show 2015

SPAR to open 50 stores over next two years with creation of 1,000 New Jobs

SPAR owner, BWG Group, to invest €100m in store development across all retail brands over next five years Leading convenience brand SPAR has today announced plans to add 50 new stores to its network by 2016, leading to the creation of up to 1,000 new full and part-time jobs over the next two years. The… Continue reading SPAR to open 50 stores over next two years with creation of 1,000 New Jobs

SPAR Dame Street is Store of the Year

SPAR Dame Street Wins Store of the Year Award at Retail Excellence Ireland Awards Dublin City’s SPAR Dame Street has been awarded the coveted Store of the Year title at the annual Retail Excellence Awards, held recently in Galway. Following over 600 entries to the awards programme, the city centre store was recognised amongst its… Continue reading SPAR Dame Street is Store of the Year

BWG Foods Retailers Sweep the Board at the National ShelfLife Convenience Store Awards 2014

SPAR Express Junction 14, Mayfield, Monasterevin, Co. Kildare, has been named as Ireland’s top convenience store by industry magazine ShelfLife at an awards ceremony in Dublin recently. SPAR Express Junction 14, Mayfield won the Supreme National Convenience Store of the Year Award 2014 and the Forecourt Retailer of the Year Award 2014. The store, which… Continue reading BWG Foods Retailers Sweep the Board at the National ShelfLife Convenience Store Awards 2014

MACE to Begin Rolling out New Concept Store in 2015 including at 14 New Stores

First new look MACE Store launched in Fee’s MACE Blackrock, Dundalk Leading neighbourhood and forecourt retailer MACE has launched a new concept store to be rolled out in 2015 as part of its ongoing store investment programme, which also includes upgrades and refits. The new look store, revealed today at Fee’s MACE Blackrock in Dundalk,… Continue reading MACE to Begin Rolling out New Concept Store in 2015 including at 14 New Stores

Over 6,000 People Expected to Join SPAR and Ray for 5k in five locations across Ireland

Over 6,000 people are expected to Join SPAR and Ray D’Arcy for 5K in five locations across Ireland. Now in its fourth year, the Join SPAR and Ray for 5K series of lunchtime runs, in association with Athletics Ireland, will take place in Letterkenny, Athlone, Limerick, Cork and Dublin’s Phoenix Park between 15th and 19th… Continue reading Over 6,000 People Expected to Join SPAR and Ray for 5k in five locations across Ireland