Bord Bia approved products available in SPAR, EUROSPAR, MACE, LONDIS, and XL stores nationwide
BWG Foods has again teamed up with Ireland rugby star and Brand Ambassador, Hugo Keenan, to promote the Inishella BBQ range.
The summer range, which is being promoted on national and local radio, digital audio and social media, includes sumptuous BBQ drumsticks, spicy wings, sweet chilli wings, boneless thighs and beef burgers, sausages as well as pork, bacon and lamb products, including premium steaks. The range can be cooked indoors as well as outdoors if the Irish weather doesn’t bring us sunshine!
Keenan, who is currently on Olympic duty with the Irish Rugby 7s squad in Paris, has been the official brand ambassador for Inishella since 2023 and was delighted to officially launch the range recently by sampling and cooking up the range himself.
BWG Foods is delighted to have one of Ireland’s true sporting heroes as the face of Inishella, which comes from the Irish ‘Inis Eile’, meaning ‘another island’, and is born of a promise to provide the highest quality Irish meats to enjoy at home with all products fully traceable from farm to fork.
Commenting, BWG’s Chief Operations Officer, Simon Marriott said, “We are delighted with our Inishella summer BBQ range and are excited for our customers to enjoy these quality and great tasting products at home, just like Hugo did before reporting for Ireland 7s duty. We are constantly working to innovate and expand our offering so we can deliver high quality, meats to customers across Ireland.”
The Inishella range is available across BWG’s nationwide network of retail brands at participating stores including SPAR, EUROSPAR, MACE, LONDIS and XL stores.
