Recently retired Ireland rugby captain
Johnny Sexton is taking up a new role as part of the MACE Right Options
campaign for 2024 to help promote healthy eating, physical exercise and
positive mental health in Irish communities around the country. His new
position as the MACE Right Options Coach will involve a series of
initiatives aimed at encouraging members of the public to make the best choices
for them and their family, including advice on the importance of a balanced
diet, fuelling in advance or after exercise, and staying active in whatever way
possible.
The Irish rugby legend and long-time MACE
Brand Ambassador is helping to launch this new campaign as many people are
increasingly setting new goals for the year ahead and assessing the choices
they make when it comes to leading active and healthy lifestyles. This
programme for 2024 also involves a comprehensive awareness campaign in stores
and online to highlight the healthier food and drink options available to MACE
customers in local communities across the country.
Speaking about the launch of the new
campaign and his continuing partnership with MACE, Sexton said: “As a parent,
I’m passionate about encouraging children and families to lead active and
healthy lifestyles. Since I’m only recently finished playing professional
sport, this is one way for me to help support the Irish public in making more
positive choices for the benefit of their physical and mental health. I’m very
proud to be working with MACE and promoting this campaign in communities across
Ireland.”
Commenting on the campaign, Keith Crawford, MACE Sales Director said: “Johnny Sexton has proved to be an
incredible leader, a sporting legend, and a tremendous role-model for the Irish
public and he’s a great ambassador for this campaign. MACE Right Options is
answering the call from our customers in terms of supporting them to make
healthier decisions underpinned by great value and convenience. Our customers
will soon see the new Right Options guidance in their local MACE store
highlighting the healthier food and drink options available, and I think
they’ll really enjoy the series of video features with Johnny, including advice
on choosing the right options for the benefit of our physical and mental
health.”
MACE is the longest established convenience
retail symbol brand in Ireland, serving local communities for over 60 years.
Operated by independent retailers, the network includes local community stores
as well as forecourt shopping, with more than 150 stores around the country.
Caption: Dublin
youngster’s Eric Smith
and Teagan Smith (no relation) Dublin were on hand to help “Coach Johnny”
launch the MACE Right Options campaign for 2024 and
kick-start Johnny’s new position as the MACE Right Options Coach.
