MACE has again joined forces with Brand Ambassador, Johnny Sexton, to encourage shoppers to try something new and make a change to their lifestyles and live healthier by taking the Right Option when it comes to our health and wellness.
Aiming for a balanced lifestyle to help lead a healthy life is something MACE and Johnny are passionate about, and MACE Right Options is a programme that promotes healthy options, healthy eating habits and exercise – both physical and mental. The message from Johnny and MACE is that it is never too late to start something new and, through a new series of three videos featuring MACE Brand Ambassador, Johnny Sexton entitled MACE Right Options with Johnny, MACE is encouraging people to pursue new passions and hobbies.
The series is based on the premise of Johnny pushing himself out of his comfort zone and trying new things. The first video, released on January 6th, sees our hero work with Certified Meditation Trainer, Sinead Mooney in a meditation class. In video two, Johnny takes part in his first ever guitar class with Gordon Leary, one of Ireland’s premier session guitarists and music educators.
In video three, Johnny learns about food labels, highlighting the importance of nutrition in sustaining long-term health and well-being and he joins nutritionist Laura Kealy in the kitchen as they discuss how healthy cooking promotes creativity and can serve as a therapeutic outlet.
Commenting, Johnny said, “The start of a new year offers us all a great opportunity to start afresh and set out our goals and aspirations for the year ahead. I am very proud to work with MACE on this initiative as we can all benefit from taking a little time to assess our lifestyles and try something new to help improve our health and wellbeing. Small changes can help so much, and I hope these videos help people take the Right Option.”
MACE Sales Director Keith Crawford is delighted to have Johnny on board for the new campaign, “We have been very fortunate to have Johnny as a MACE Brand Ambassador since 2018 and he is a wonderful role model for children and adults alike and is absolutely aligned with our principles and ambitions as a brand. This series of three videos show Johnny go out of his comfort zone and highlight to us all how we can benefit from trying New Options.”
The series of three videos will be released over the course of January, will be available on key social media and digital platforms and will be supported by a strong social media and in-store advertising campaign. A competition to win a session with each of the experts that appear in the video series will be running at the same time for MACE shoppers to ente
